SsangYong Motor will establish its first overseas sales unit in Australia
in November to take advantage of rising demand for SUVs there,
the carmaker said.
SsangYong Motor stopped selling its cars in Australia in 2016.
It had previously been selling vehicles to local dealerships.
Its decision to resume sales is due to the sharp growth in
Australian SUV sales. According to the carmaker,
sales of SUVs accounted for 18 percent of vehicle sales
in Australia in 2006, but they expanded to 39 percent last year.
Sales of pick-up trucks, which SsangYong Motor also sells,
rose by 70,000 vehicles during the same period.
The unique Australian automobile market, which is completely
reliant on imported vehicles, also factored into
SsangYong’s decision to launch an overseas sales subsidiary.